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PENNY LANE
Application and expansion of existing branding, packaging, brochure, POP
Studio Penny Lane creates Jewelry, Glassware, Candles, & Paper Goods that promote gratitude, hope, and personal well being. Powered by Love, Friends & Family and the California Sunshine...because made in America matters.
Having multiple products, the design goal was to allocate each piece with its own personality, yet create a system that belongs visually and that it is coherent. Font choice played a crucial role in the design process and final production.
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